Selected writing and communications work.

A selection of reporting, editorial work, customer stories and launch communications, with my contribution identified.

Dharmesh Shah on building HubSpot

Publication: YourStory

Format: Founder profile

Contribution: Reporting and writing by Sampath.

A long-form interview connecting a founder’s background with the company he built.

Postman’s product strategy: an interview with the founders

Publication: YourStory

Format: Product and company-building interview

Contribution: Reporting and writing by Sampath.

Reporting on the thinking behind a technical product and the decisions involved in building it.

Kunal Shah’s Delta 4 Theory of Successful Startups

Publication: Accel’s SeedToScale

Format: Founder framework

Contribution: Editorial contribution. The underlying theory is Kunal Shah’s.

An editorial resource explaining a founder’s framework for how startups create value.

Pop Social’s signup growth with Web3Auth

Publication: Web3Auth

Format: Customer story

Contribution: Customer-story writing by Sampath.

A customer story documenting Pop Social’s reported 35% signup increase after integrating Web3Auth.

Web3Auth’s Firebase extension with Google Cloud

Publication: Web3Auth

Format: Product launch

Contribution: Launch writing by Sampath.

Explaining a technical integration through its business and developer use cases.

Account abstraction in plain language

Publication: Web3Auth

Format: Technical explainer

Contribution: Writing by Sampath.

A plain-language explanation of a complex wallet-infrastructure concept.

Browse the archive.

Explore additional reporting, editorial projects and communications work by company and format.

YourStory

Reporting and interviews

Meet ex-Zynga CTO Cadir Lee, who now dons many hats in the startup world and beyond

Format: Reporting

Contribution: Reporting and writing by Sampath.

Mapping the journey of Lalitesh Katragadda, the creator of Google Maps India

Format: Reported interview

Contribution: Reporting and writing by Sampath.

Shashank Kumar on building Razorpay

Format: Reporting

Contribution: Reporting and writing by Sampath.

Lambda School’s India plans — a 2019 interview

Format: Reported interview

Contribution: Reporting and writing by Sampath.

PayPal’s India strategy — reported in 2019

Format: Reporting

Contribution: Reporting and writing by Sampath.

How Google Pay used user experience to make a mark in India’s congested fintech market

Format: Reported interview

Contribution: Reporting and writing by Sampath.

Observe.ai: finding a target market before building the product

Format: Reporting

Contribution: Reporting and writing by Sampath.

When an apple farmer teamed up with a military veteran: The Jumbotail story

Format: Reported interview

Contribution: Reporting and writing by Sampath.

A breakfast meeting with friends led to the idea for Yellow Messenger

Format: Reporting

Contribution: Reporting and writing by Sampath.

Zendesk’s early founding story

Format: Reporting

Contribution: Reporting and writing by Sampath.

Benson Samuel: a technology-founder interview

Format: Reporting

Contribution: Reporting and writing by Sampath.

Interviews and Earned Media

Masai founders interview — YourStory, 2019

Format: Reported interview

Contribution: Reporting and writing by Sampath.

Accel’s SeedToScale

First 500 Days

Video: Scaling a Consumer-Tech Startup in Its First 500 Days

Format: Brand and communications

Contribution: Content and communications work.

Podcast: The First 500 Days of Freshworks

Format: Brand and communications

Contribution: Writing by Sampath.

Podcast: The First 500 Days of Swiggy

Format: Brand and communications

Contribution: Content and communications work.

Podcast: The First 500 Days of Urban Company

Format: Brand and communications

Contribution: Content and communications work.

Podcast: The First 500 Days of Ninjacart

Format: Brand and communications

Contribution: Content and communications work.

Video: The First 500 Days of Building ixigo Through Its Many Pivots

Format: Brand and communications

Contribution: Content and communications work.

Accel Atoms: Rigi’s $10M Series A announcement

Format: Brand and communications

Contribution: Content and communications work.

FutureX

Future of Agritech: The evolution of Agritech in India

Format: Podcast / episode resource

Contribution: Content and communications work.

Podcast: Understanding the Value of AI in Healthcare

Format: Brand and communications

Contribution: Content and communications work.

Other Resources

The Scale Playbook — Dr. Ajay Sethi

Format: Brand and communications

Contribution: Framework by Dr. Ajay Sethi.

A Guide to Hiring Great Engineering Leaders at a Startup — Deeksha Bhandari

Format: Brand and communications

Contribution: Credited to Deeksha Bhandari

Airmeet: A New Venue for Community Events

Format: Brand and communications

Contribution: Content and communications work.

Web3Auth

Brand and Content Platforms

Web3Auth blog — work during my 2023 tenure

Format: Brand and communications

Contribution: Content and communications work.

Web3Auth on X — selected 2023 posts

Format: Brand and communications

Contribution: Content and communications work.

Case Studies and Partnerships

Customer story: Web3Auth and Ronin Wallet

Format: Brand and communications

Contribution: Content and communications work.

Customer story: Keplr’s social-login experience

Format: Brand and communications

Contribution: Content and communications work.

Customer story: 25% of Biconomy users used social logins

Format: Brand and communications

Contribution: Content and communications work.

Partner story: Poko and Web3Auth on-ramping

Format: Brand and communications

Contribution: Content and communications work.

Customer story: Treasure Chess and 100,000+ wallets

Format: Brand and communications

Contribution: Content and communications work.

Coauthored guide: Installing the Web3Auth Firebase extension

Format: Brand and communications

Contribution: The Firebase installation guide is coauthored by Mohammad Shahbaz Alam and Sampath Putrevu.

SK Planet Launch

Korean coverage: SK Planet adopts Web3Auth

Format: Earned media coverage

Contribution: Communications work.

Korean-language edition: enterprise loyalty and Web3

Format: Brand and communications

Contribution: Content and communications work.

SK Planet partnership announcement on X

Format: Brand and communications

Contribution: Content and communications work.

Avalanche ecosystem announcement: SK Planet’s UPTN launch

Format: Brand and communications

Contribution: Content and communications work.

Trust Wallet Launch

Web3Auth’s Trust Wallet partnership announcement

Format: Brand and communications

Contribution: Content and communications work.

Press release: Trust Wallet and Web3Auth social-login partnership

Format: Reported interview

Contribution: Content and communications work.

Trust Wallet launch thread — Web3Auth account

Format: Brand and communications

Contribution: Content and communications work.

Medium edition: Trust Wallet partnership announcement

Format: Brand and communications

Contribution: Content and communications work.

Trust Wallet launch post — Web3Auth account

Format: Brand and communications

Contribution: Content and communications work.

My Trust Wallet partnership thread — May 2023

Format: Brand and communications

Contribution: Content and communications work.

Product Updates, Conferences, and Research

Product update: the Web3Auth dashboard

Format: Brand and communications

Contribution: Content and communications work.

Product update: Self-Host SDK becomes Core Kit

Format: Brand and communications

Contribution: Content and communications work.

GDC 2023: what game developers wanted from Web3 games

Format: Brand and communications

Contribution: Content and communications work.

Product update: Web3Auth’s Sapphire upgrade

Format: Brand and communications

Contribution: Content and communications work.

Token2049 2023: wallet-security and UX coverage

Format: Reported interview

Contribution: Content and communications work.

Acquisitions and Security Communications

Security communications: the Magic Link phishing statement

Format: Brand and communications

Contribution: Writing by Sampath.

Security communications: TSSHOCK and BitForge response

Format: Brand and communications

Contribution: Content and communications work.

Thought Leadership

Opinion: the case for seedless wallet onboarding

Format: Brand and communications

Contribution: Content and communications work.

Can Enterprises Augment Their Loyalty Programs With Web3?

Format: Brand and communications

Contribution: Content and communications work.

Explainer: ERC-4337 and account abstraction

Format: Brand and communications

Contribution: Content and communications work.

How Do You Truly Own a Self-Custodial Wallet?

Format: Brand and communications

Contribution: Content and communications work.

The Curious Case of Custodial Crypto Exchanges

Format: Brand and communications

Contribution: Content and communications work.

Developer trust and self-custody

Format: Brand and communications

Contribution: Content and communications work.

Masai School

Brand and Content Platforms

Masai website — selected work from my 2020–2022 tenure

Format: Brand and communications

Contribution: Content and communications work.

Masai blog — selected work from my tenure

Format: Brand and communications

Contribution: Content and communications work.

Masai on X — selected posts from my tenure

Format: Brand and communications

Contribution: Content and communications work.

Masai on LinkedIn — selected work from my tenure

Format: Brand and communications

Contribution: Content and communications work.

Interviews and Earned Media

YourStory: Masai’s March 2021 $5M funding announcement

Format: Reported interview

Contribution: Content and communications work.

Series A Funding

CNBC-TV18: Masai School Raises $5 Million Led by Omidyar Network India

Format: Earned media coverage

Contribution: Communications work.

Company announcement: Masai’s $5M Series A

Format: Brand and communications

Contribution: Writing by Sampath.

Inc42: Masai School Raises $5 Million to Bridge India’s Technology Skills Gap

Format: Earned media coverage

Contribution: Communications work.

The Economic Times: Masai School Raises $5 Million Led by Omidyar Network India

Format: Earned media coverage

Contribution: Communications work.

VCCircle: Omidyar Network India Leads Masai School’s Series A

Format: Earned media coverage

Contribution: Communications work.

Series A2 Bridge Round

YourStory: Masai’s October 2021 investor round

Format: Brand and communications

Contribution: Content and communications work.

Inc42: Masai School Raises Funding From 21 Angel Investors

Format: Earned media coverage

Contribution: Communications work.

Prepleaf Acquisition

VCCircle: Masai School Acquires Data Analytics Institute Prepleaf

Format: Earned media coverage

Contribution: Communications work.

The Economic Times: Masai School Acquires Prepleaf for $1 Million

Format: Earned media coverage

Contribution: Communications work.

YourStory: Masai School Acquires Prepleaf

Format: Earned media coverage

Contribution: Communications work.

Business World: Masai School Acquires Prepleaf for $1 Million

Format: Earned media coverage

Contribution: Communications work.

Campaigns, Programs, and Other Announcements

ET BrandEquity: coverage of Masai’s enrolment campaign

Format: Brand and communications

Contribution: Content and communications work.

Mint: Masai School Acquires Design Shift Academy

Format: Reported interview

Contribution: Content and communications work.

Company announcement: Masai’s Design Shift acquisition

Format: Brand and communications

Contribution: Content and communications work.

Press release: Masai’s Study Now, Pay Later program

Format: Brand and communications

Contribution: Content and communications work.

Times of India pickup of the PRNewswire release

Format: Reported interview

Contribution: Content and communications work.

Company retrospective: Masai’s 2020 year in review

Format: Brand and communications

Contribution: Writing by Sampath.

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