Fractional marketing leadership for startups and venture capital.
I help Seed–Series B founders and marketing teams sharpen their positioning, build customer proof, and turn company expertise into content, launches and organic demand. For venture firms, I build editorial programmes around partner expertise and founder experience.
Selected work.
Positioning an AI operations company around outcomes.
Developed positioning around buying operational outcomes and led communications for the company’s emergence from stealth.
Explore the Champ workBuilding the brand, content and inbound function.
Built and led a nine-person team, developed positioning and website messaging, and built a search and editorial programme for a complex B2B billing product.
Explore the Zenskar workTurning founder knowledge into useful public resources.
Contributed to SeedToScale’s editorial voice, founder resources and publishing operation as a consultant.
Explore the Accel workWhere I can help.
Startups and marketing teams
For founders building the marketing foundation and CMOs who need a senior owner for a defined programme: positioning, founder narrative, customer proof, launches or editorial.
Explore startup marketing supportVenture firms and platform teams
For funds turning partner expertise and founder experience into a clear public voice, useful resources and a consistent publishing programme.
Explore VC platform supportDirection, the work and the operation behind it.
Direction
Research the product, customers and alternatives. Decide what the company should say, which claims it can support and what work matters next.
The work
Develop website messaging, founder and partner narratives, customer stories, launch materials and editorial programmes.
The operation
Coordinate briefs, collaborators, publishing, distribution and review within the agreed remit.
A newsroom foundation. Experience inside funds and startups.
My work spans technology journalism, venture capital and startup marketing. Reporting taught me to investigate closely and ask better questions. Platform and operating roles taught me to turn that understanding into work a team can publish, distribute and use.
More about my backgroundWhat does your marketing need next?
Tell me about the company or fund, what needs to change, and where you need help.