From the newsroom to startup marketing.

I’m a fractional marketing leader, writer and former technology journalist. My work spans startup marketing, venture capital and the editorial craft of understanding a company closely enough to explain why it matters.

I studied engineering before moving into journalism. At YourStory, I spent approximately four years reporting on technology, founders and company building, including interviews with technical founders and operators.

As a consultant to Accel, I contributed to SeedToScale’s editorial voice, founder resources and publishing operation. The work involved turning knowledge from founders, operators and investors into material the wider startup community could use.

My startup work includes building brand, content and communications functions at Zenskar, Web3Auth and Masai School. At Zenskar, I built and led a nine-person team. My work with Champ AI covers positioning, founder messaging and launch communications.

I start with the product, the people building it and the customers using it. Then I turn what the research supports into positioning, proof and work the team can use.

Based in Bengaluru, India, working with teams internationally.