Marketing leadership, built around the work you need.
I work with Seed–Series B founders building their marketing foundation, CMOs who need a senior owner for a defined programme, and venture firms developing their public voice and founder resources.
Build the marketing foundation.
Your product has moved ahead of the way you explain it. You need clearer positioning, stronger customer proof and a publishing operation the team can sustain.
What I own
I lead positioning, messaging and the priorities for brand and content within our agreed remit.
What the work includes
Website messaging, founder narratives, customer stories, launch materials, editorial planning and distribution.
How I work with your team
I work directly with the founder and the people closest to the product and customers. We agree the priorities, responsibilities and review process before production begins.
Give a defined programme a senior owner.
Your team has the wider marketing plan. You need someone who can take responsibility for a specific programme and move the work forward alongside it.
What I own
An agreed programme in positioning, founder communication, customer proof, launch communications or editorial—from the brief through production and review.
What the work includes
Messaging frameworks, founder content, customer stories, launch narratives and editorial programmes, with clear briefs and consistent standards.
How I work with your team
I work alongside your marketing, product and sales colleagues. We agree who makes each decision, how reviews happen and how the programme connects with the wider plan.
Build a public voice and founder resources.
Your partners and portfolio founders hold knowledge other founders can use. I help turn that knowledge into a clear public voice and a consistent editorial programme.
What I own
Editorial direction, interviews, narrative development and production for the agreed programme.
What the work includes
Partner essays, founder interviews, portfolio stories, practical frameworks, podcasts and newsletters.
How I work with your team
I work with partners and platform colleagues to identify useful ideas, develop the material and coordinate review, publishing and distribution.
Accel’s SeedToScale: editorial voice, founder resources and publishing work as a consultant.
How the work moves forward.
Understand
Study the product, customer evidence, existing communication and alternatives. Speak with the people closest to the problem.
Decide
Agree the positioning, priorities, proof, outputs and responsibilities. Establish what the work needs to achieve and how we will assess it.
Build and review
Produce and distribute the agreed work. Review what people understand, use and respond to, then decide what needs to change.
Scope of the work.
My focus is positioning, narrative, editorial and organic demand. Paid campaign execution sits outside my remit. For work inside an existing marketing team, we agree how the programme connects with the wider plan and who owns each decision.
How I use AI
I use AI for research, synthesis and production support. I remain responsible for the sources, claims, editorial decisions and final work.
Let’s define the work you need.
Tell me about the company or fund, what needs to change, and where you need help.